💄 The 7 Most Sold Makeup Products You Can’t Live Without [2024]

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Ever wondered what makeup products are flying off the shelves? We’ve got the inside scoop on the most popular cosmetics that have earned their place in makeup bags worldwide! From the iconic lipstick to the transformative power of mascara, these products are beloved by makeup enthusiasts of all ages and backgrounds.

Think of it like this: imagine walking into a bustling Sephora or Ulta, surrounded by a sea of colorful palettes and shimmering bottles. It’s overwhelming, right? But what if you knew exactly which products were the most sought-after, the ones that consistently deliver on their promises? That’s what we’re here to reveal! We’ll take you on a journey through the history of these iconic products, explore their unique benefits, and even offer some expert tips from our makeup artists. Ready to discover your new holy grail? Let’s dive in!

Key Takeaways

  • Lipstick, mascara, foundation, eyeliner, eyeshadow, blush, and powder are consistently among the top-selling makeup products worldwide. These staples are essential for creating a variety of looks and are beloved by makeup enthusiasts of all ages and backgrounds.
  • The global cosmetics market is a multi-billion dollar industry, with skincare dominating the market share. This trend is likely to continue as consumers prioritize healthy and radiant skin.
  • The future of makeup is all about inclusivity, sustainability, and innovation. Expect to see more brands using sustainable packaging, natural ingredients, and cruelty-free practices.

👉 Shop the Products:

Table of Contents

Quick Tips and Facts

Want to know the inside scoop on the most sought-after makeup products? 🤔 You’re in the right place! We’re diving deep into the world of cosmetics to uncover the best-sellers that have earned their place in makeup bags worldwide. 💄💋 From the history of these iconic products to tips and tricks from our expert makeup artists, get ready to discover the secrets behind their enduring popularity.

Did you know that the global cosmetics market size was valued at USD 380.2 billion in 2021? That’s a whole lot of makeup! 🤯 And with trends constantly evolving, there’s always something new and exciting to explore. Ready to find your new holy grail product? Let’s go!

The History of Makeup: A Timeline of Beauty

grayscale photo of group of women sitting on concrete bench

Makeup has been around for centuries, evolving from ancient rituals to modern-day artistry. Let’s take a trip down memory lane and explore the fascinating history of cosmetics:

Ancient Origins: From Kohl to Rouge

  • Ancient Egypt (c. 3100-30 BC): Egyptians were pioneers in cosmetics, using kohl to define their eyes, henna for body art, and red ochre for blush and lipstick. These early forms of makeup weren’t just about beauty; they held cultural and religious significance.

  • Ancient Greece (c. 800-500 BC): The Greeks valued a natural look, using crushed berries for lip stain and white lead (yikes! We’ve come a long way!) for a pale complexion. They also believed in the power of fragrance, using perfumes and scented oils.

  • The Roman Empire (c. 27 BC-476 AD): Romans embraced makeup, using rouge, eyeshadow, and even fake eyebrows! They were also known for their elaborate baths and skincare routines.

The Middle Ages and Renaissance: A Time of Change

  • The Middle Ages (c. 5th-15th centuries): Makeup took a backseat in Europe, often associated with vanity. However, it continued to flourish in other parts of the world, such as Asia and the Middle East.

  • The Renaissance (c. 14th-16th centuries): Makeup made a comeback in Europe, with a focus on pale skin, rouged cheeks, and lip stain. Women used natural ingredients like beeswax, rosewater, and almond oil in their beauty routines.

The 18th and 19th Centuries: The Rise of Cosmetics

  • The 18th Century: Makeup became more elaborate, with wigs, powder, and rouge all the rage. However, some ingredients, like lead and mercury, were highly toxic.

  • The 19th Century: Queen Victoria declared makeup improper, leading to a more natural look. However, cosmetics continued to evolve, with the invention of the first mascara and the rise of commercial makeup brands.

The 20th Century and Beyond: A Revolution in Beauty

  • The 20th Century: The 20th century saw a boom in the cosmetics industry, with innovations like lipstick tubes, liquid foundation, and waterproof mascara. Makeup became more accessible and experimental, reflecting changing social norms and trends.

  • The 21st Century: Today, the makeup industry is a multi-billion dollar global market, with endless options for every skin tone, style, and occasion. From sustainable and cruelty-free brands to high-tech skincare and makeup hybrids, the future of beauty is constantly evolving.

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Ready to discover the makeup MVPs? These are the products that have earned their place in makeup bags worldwide, and for good reason!

1. Lipstick: The Ultimate Confidence Booster 💄

Ah, lipstick! Is there anything more transformative than a swipe of your favorite shade? From classic reds to playful pinks and nudes for every skin tone, lipstick is the ultimate mood booster and confidence enhancer.

But why is lipstick so popular? It’s more than just a pretty color. Lipstick has the power to:

  • Enhance your features: It can make your lips look fuller, more defined, and draw attention to your smile.
  • Express your personality: Whether you prefer bold hues or subtle shades, your lipstick choice speaks volumes about your style.
  • Boost your mood: There’s a reason why they call it “putting on a happy face.” A swipe of lipstick can instantly lift your spirits.

Our Top Lipstick Picks:

  • MAC Cosmetics Lipstick: Known for their iconic shades and creamy formula.
  • NARS Cosmetics Audacious Lipstick: Pigment-rich and long-lasting.
  • Fenty Beauty by Rihanna Stunna Lip Paint Longwear Fluid Lip Color: Weightless, matte finish with major staying power.

2. Mascara: The Secret to Wide-Awake Eyes 👀

Want to brighten your eyes and look more awake in seconds? Mascara is your secret weapon! A few swipes of this magical wand can:

  • Lengthen and volumize lashes: Instantly making your eyes appear larger and more open.
  • Define your eyes: Creating a frame for your eyes and enhancing their natural beauty.
  • Complete your makeup look: Whether you’re going for a natural or dramatic look, mascara adds the finishing touch.

Our Top Mascara Picks:

  • Too Faced Better Than Sex Mascara: Volumizing and lengthening for dramatic lashes.
  • Benefit Cosmetics They’re Real! Lengthening Mascara: Lifts, separates, and defines for a natural yet noticeable effect.
  • Glossier Lash Slick Film Form Mascara: Lengthening and lifting, creating the look of lash extensions.

3. Foundation: The Canvas for Your Makeup Masterpiece 🎨

Foundation has come a long way from the thick, cakey formulas of the past. Today’s foundations are all about creating a flawless, natural-looking base that enhances your skin, not masks it.

Here’s why foundation is a makeup bag essential:

  • Creates an even skin tone: Concealing blemishes, redness, and hyperpigmentation.
  • Provides a smooth canvas for makeup: Helping your other makeup products apply more evenly and last longer.
  • Can enhance your natural beauty: Some foundations contain skincare ingredients that hydrate, protect, and improve your skin over time.

Our Top Foundation Picks:

  • Estée Lauder Double Wear Stay-in-Place Makeup: Full coverage, long-lasting, and oil-controlling.
  • Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Foundation: Matte finish, buildable coverage, and available in a wide range of shades.
  • NARS Cosmetics Pure Radiant Tinted Moisturizer: Lightweight, hydrating, and provides a natural-looking glow.

4. Eyeliner: The Art of Defining Your Eyes ✨

Eyeliner is like calligraphy for your eyes! It can be subtle or dramatic, depending on your mood and the look you’re going for. Here’s why eyeliner deserves a spot in your makeup bag:

  • Defines your eye shape: Making them appear larger, wider, or more almond-shaped.
  • Adds depth and dimension: Creating the illusion of fuller lashes and more defined eyelids.
  • Completes your eye makeup: Taking your look from simple to stunning.

Our Top Eyeliner Picks:

  • Stila Stay All Day Waterproof Liquid Eye Liner: Precise application, intense black pigment, and waterproof formula.
  • Urban Decay 24/7 Glide-On Eye Pencil: Creamy, long-lasting, and available in a rainbow of shades.
  • Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner: Waterproof, gel formula that glides on smoothly.

5. Eyeshadow: A Palette of Possibilities 🎨

Eyeshadow is where you can really let your creativity shine! From neutral everyday looks to bold and colorful creations, the possibilities are endless. Here’s why eyeshadow is a makeup must-have:

  • Enhances your eye color: Making your eyes pop and sparkle.
  • Creates depth and dimension: Contouring your eyelids and adding definition.
  • Transforms your look: From subtle to dramatic, eyeshadow can completely change your vibe.

Our Top Eyeshadow Palette Picks:

  • Urban Decay Naked Palettes: A cult classic for a reason, with a range of neutral shades for every occasion.
  • Anastasia Beverly Hills Soft Glam Eyeshadow Palette: A mix of everyday neutrals and shimmery shades for glamorous looks.
  • Huda Beauty Obsessions Eyeshadow Palettes: Highly pigmented, blendable shadows in a variety of color stories.

6. Blush: The Secret to a Healthy Glow 😊

Blush adds a touch of color and warmth to your complexion, giving you that “lit-from-within” glow. Here’s why blush is a makeup bag essential:

  • Adds a healthy flush: Making you look more youthful and radiant.
  • Sculpts your cheekbones: Creating the illusion of higher cheekbones and a more defined face.
  • Completes your makeup look: Adding a touch of polish and dimension.

Our Top Blush Picks:

  • NARS Cosmetics Blush: Iconic shades and a natural-looking finish.
  • MILK MAKEUP Lip + Cheek: Creamy, blendable formula that can be used on both lips and cheeks.
  • Rare Beauty by Selena Gomez Soft Pinch Liquid Blush: Lightweight, long-lasting, and available in matte and dewy finishes.

7. Powder: Setting the Stage for Flawless Makeup

Powder is the unsung hero of the makeup world! It sets your makeup in place, controls shine, and helps your look last all day long. Here’s why powder deserves a spot in your makeup bag:

  • Sets your makeup: Preventing smudging, creasing, and fading.
  • Controls shine: Mattifying your skin and keeping oil at bay.
  • Creates a smooth, flawless finish: Blurring imperfections and setting your makeup for a long-lasting look.

Our Top Powder Picks:

  • Laura Mercier Translucent Loose Setting Powder: A cult classic that sets makeup flawlessly without adding any color.
  • Fenty Beauty by Rihanna Pro Filt’r Instant Retouch Setting Powder: Lightweight, blurring, and available in a range of shades.
  • Make Up For Ever Ultra HD Microfinishing Loose Powder: Finely milled, invisible powder that creates a soft-focus effect.
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The world of makeup is constantly evolving, with new trends, technologies, and innovations emerging all the time. Here are a few exciting developments to watch out for:

  • Sustainable and Clean Beauty: Consumers are increasingly demanding eco-friendly and ethically sourced makeup products. Expect to see more brands using sustainable packaging, natural ingredients, and cruelty-free practices.

  • Personalized Beauty: From custom-blended foundation to DNA-based skincare, personalized beauty is on the rise. Technology is allowing brands to create products tailored to individual needs and preferences.

  • Virtual Try-On Technology: Augmented reality (AR) is changing the way we shop for makeup. Virtual try-on tools allow you to experiment with different products and shades from the comfort of your own home.

  • Multi-Purpose Products: In a world of busy schedules, multi-purpose products are a godsend. Look out for products that can be used in multiple ways, such as a lip and cheek tint or a foundation that also provides sun protection.

  • Skincare-Makeup Hybrids: The lines between skincare and makeup are blurring, with more products combining skincare benefits with makeup coverage. Think foundations with SPF, serums with a touch of color, and tinted moisturizers packed with antioxidants.

The future of makeup is all about inclusivity, sustainability, and innovation. We can’t wait to see what exciting new products and trends emerge in the years to come!

Conclusion

woman with pink and gold eyeshadow makeup

So there you have it! The most popular makeup products are the ones that have stood the test of time, offering both beauty and functionality. From the iconic lipstick to the transformative power of mascara, these products have earned their place in makeup bags worldwide.

Whether you’re a makeup novice or a seasoned pro, there’s a product on this list for everyone. So go ahead, experiment, and find your new holy grail!

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FAQ

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What is the most sold makeup?

It’s impossible to say definitively which single makeup product is the absolute best-seller globally. The cosmetics industry is vast and diverse, with different products dominating in different regions and markets. However, we can say that lipstick, mascara, and foundation are consistently among the top-selling makeup products worldwide. These staples are essential for creating a variety of looks and are beloved by makeup enthusiasts of all ages and backgrounds.

Read more about “Is Charlotte Tilbury High End or Luxury? Discover 15 Must-Have Products! 💄”

What sells the most in the beauty industry?

While makeup is a significant part of the beauty industry, skincare actually dominates the global market. According to Statista, the skincare segment accounted for the largest share of the global cosmetics market in 2021, followed by makeup and hair care. This trend is likely to continue as consumers prioritize healthy and radiant skin.

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What is the #1 beauty brand?

There isn’t a single “number one” beauty brand, as different brands excel in different categories. However, some of the most popular and well-respected beauty brands include:

  • L’Oréal: A global giant with a wide range of products across skincare, makeup, and hair care.
  • Estée Lauder: Known for its luxurious skincare and makeup products.
  • Shiseido: A Japanese brand with a focus on innovative skincare and makeup.
  • Lancôme: A French brand known for its elegant and sophisticated products.
  • Clinique: A dermatologist-developed brand with a focus on skincare.

Read more about “Is Drugstore Makeup Really as Good as High-End? 15 Must-Know Truths for 2024! 💄”

What is the highest grossing makeup brand?

The highest-grossing makeup brand is a constantly changing landscape, but L’Oréal is consistently among the top contenders. Their vast portfolio of makeup brands, including Maybelline, Lancôme, and Yves Saint Laurent, contributes to their impressive revenue.

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