💄 The 25 Best Cheap Makeup Brands That Don’t Suck [2024]

woman getting lips applied with lipstick

You know that feeling when you see a makeup product you love, but the price tag makes your wallet cry? 😭 We’ve all been there. But guess what? You don’t have to sacrifice quality to stay within your budget. There are tons of affordable makeup brands out there that deliver amazing performance, trendy colors, and innovative formulas.

We’ve scoured the beauty world and compiled a list of our top 25 picks for the best cheap makeup brands that actually don’t suck. From cult-favorite mascaras to high-pigment eyeshadow palettes, we’ve got you covered. Get ready to discover your new go-to brands and unleash your inner makeup artist without breaking the bank!

Quick Answer

  • You don’t have to spend a fortune to find high-quality makeup. There are plenty of affordable brands that offer impressive performance, trendy colors, and innovative formulas.
  • Our top picks include: Maybelline New York, L’Oréal Paris, e.l.f. Cosmetics, NYX Professional Makeup, Revlon, Milani Cosmetics, Wet n Wild, ColourPop Cosmetics, Physicians Formula, CoverGirl, Essence Cosmetics, Flower Beauty, LA Girl Cosmetics, BH Cosmetics, Morphe, Juvia’s Place, Black Opal, Hard Candy, Makeup Revolution, Wet ‘n Wild, ELF Cosmetics, NYX Professional Makeup, Revlon, Milani Cosmetics, and Wet n Wild.
  • To find the perfect brand for you, consider your skin type, skin tone, budget, and personal preferences.

👉 Shop Affordable Makeup Now:

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Quick Tips and Facts

Affordable makeup doesn’t have to mean sacrificing quality. 🤯 There are countless brands out there that offer impressive performance and long-lasting wear at wallet-friendly prices.

The key is to know where to look and what to look for. 🔎 We’ve got your back, and we’re ready to spill the tea on the best affordable makeup brands that deliver on quality and value!

Here are some quick tips to keep in mind when shopping for affordable makeup:

  • Read reviews: Don’t just take our word for it! See what other makeup enthusiasts are saying about the products you’re interested in.
  • Check out online retailers: Sites like Amazon and Walmart often have great deals on affordable makeup brands.
  • Don’t be afraid to experiment: You might be surprised at what you discover!

Did you know? 😮 The global affordable makeup market is expected to reach $147 billion by 2025! Source: Statista

Let’s dive into the world of affordable makeup! 💄

The Evolution of Affordable Makeup: From Drugstore to Luxe-For-Less

Video: Drugstore Starter Kit For Beginners Everything YOU NEED! (best affordable makeup).







Remember those days when “drugstore makeup” meant a limited selection of basic products? 🥱 Well, say goodbye to those days! The affordable makeup scene has exploded, and we’re here to tell you why.

The rise of online retailers: Platforms like Amazon and Ulta have made it easier than ever to discover and compare a wide range of affordable makeup brands.

The power of social media: Influencers and beauty bloggers have played a huge role in showcasing the best affordable makeup finds.

The demand for inclusivity: Many affordable brands are catering to diverse skin tones and types, making it easier for everyone to find products that work for them.

The focus on clean beauty: More and more affordable brands are using natural and cruelty-free ingredients, making it possible to be both budget-conscious and conscious of your impact on the environment.

The result? A world of affordable makeup that’s more diverse, innovative, and high-quality than ever before. 🌎

But how do you navigate this sea of options? We’ve got you covered. Let’s explore the top affordable makeup brands that are making waves in the beauty world! ✨

Top 25 Affordable Makeup Brands That Deliver on Quality and Value

Video: I tested EVERY brand at Sephora, and here's the BEST PRODUCTS .







We’ve done the research, and we’re ready to share our favorites! These brands offer a mix of iconic products, innovative formulas, and trend-setting colors, all at affordable prices.

Here are our top 25 picks:

  1. Maybelline New York
    • Known for: Iconic mascaras, long-lasting foundations, and bold lip colors.
    • Must-try: Maybelline Fit Me! Matte + Poreless Foundation
    • 👉 Shop Maybelline on: Amazon | Walmart | Maybelline Official Website
  2. L’Oréal Paris
    • Known for: Innovative formulas, inclusive shades, and long-lasting wear.
    • Must-try: L’Oréal Paris Voluminous Lash Paradise Mascara
    • 👉 Shop L’Oréal on: Amazon | Walmart | L’Oréal Official Website
  3. e.l.f. Cosmetics
    • Known for: Trend-setting products, vegan and cruelty-free formulas, and affordable prices.
    • Must-try: e.l.f. Cosmetics Putty Primer
    • 👉 Shop e.l.f. on: Amazon | Walmart | e.l.f. Official Website
  4. NYX Professional Makeup
    • Known for: High-pigment eyeshadow palettes, bold lip colors, and innovative formulas.
    • Must-try: NYX Professional Makeup Soft Matte Lip Cream
    • 👉 Shop NYX on: Amazon | Walmart | NYX Official Website
  5. Revlon
    • Known for: Classic lipsticks, vibrant nail polishes, and versatile foundations.
    • Must-try: Revlon Super Lustrous Lipstick
    • 👉 Shop Revlon on: Amazon | Walmart | Revlon Official Website
  6. Milani Cosmetics
    • Known for: High-quality formulas, inclusive shades, and trend-setting products.
    • Must-try: Milani Cosmetics Conceal + Perfect 2-in-1 Foundation & Concealer
    • 👉 Shop Milani on: Amazon | Walmart | Milani Official Website
  7. Wet n Wild
  8. ColourPop Cosmetics
    • Known for: Trend-setting colors, innovative formulas, and affordable prices.
    • Must-try: ColourPop Ultra Matte Lip
    • 👉 Shop ColourPop on: Amazon | ColourPop Official Website
  9. Physicians Formula
  10. CoverGirl
    • Known for: Iconic mascaras, long-lasting foundations, and bold lip colors.
    • Must-try: CoverGirl Clean Fresh Skin Milk Foundation
    • 👉 Shop CoverGirl on: Amazon | Walmart | CoverGirl Official Website
  11. Essence Cosmetics
    • Known for: Trend-setting products, vegan and cruelty-free formulas, and affordable prices.
    • Must-try: Essence Cosmetics Lash Princess False Lash Effect Mascara
    • 👉 Shop Essence on: Amazon | Ulta | Essence Official Website
  12. Flower Beauty
    • Known for: Clean and natural ingredients, vegan and cruelty-free formulas, and affordable prices.
    • Must-try: Flower Beauty Light Illusion Foundation
    • 👉 Shop Flower Beauty on: Amazon | Walmart | Flower Beauty Official Website
  13. LA Girl Cosmetics
    • Known for: High-pigment eyeshadow palettes, bold lip colors, and affordable prices.
    • Must-try: LA Girl Cosmetics Pro Concealer
    • 👉 Shop LA Girl on: Amazon | Walmart | LA Girl Official Website
  14. BH Cosmetics
    • Known for: High-pigment eyeshadow palettes, affordable prices, and trend-setting products.
    • Must-try: BH Cosmetics Take Me Back to Brazil Eyeshadow Palette
    • 👉 Shop BH Cosmetics on: Amazon | BH Cosmetics Official Website
  15. Morphe
    • Known for: High-pigment eyeshadow palettes, affordable prices, and trend-setting products.
    • Must-try: Morphe 35O Eyeshadow Palette
    • 👉 Shop Morphe on: Amazon | Ulta | Morphe Official Website
  16. Juvia’s Place
    • Known for: High-pigment eyeshadow palettes, inclusive shades, and affordable prices.
    • Must-try: Juvia’s Place The Nubian Eyeshadow Palette
    • 👉 Shop Juvia’s Place on: Amazon | Juvia’s Place Official Website
  17. Black Opal
    • Known for: Formulated specifically for women of color, high-quality formulas, and affordable prices.
    • Must-try: Black Opal True Color Perfecting Liquid Foundation
    • 👉 Shop Black Opal on: Amazon | Walmart | Black Opal Official Website
  18. Hard Candy
  19. Makeup Revolution
    • Known for: High-pigment eyeshadow palettes, affordable prices, and trend-setting products.
    • Must-try: Makeup Revolution Iconic 3 Eyeshadow Palette
    • 👉 Shop Makeup Revolution on: Amazon | Ulta | Makeup Revolution Official Website
  20. Wet ‘n Wild
  21. ELF Cosmetics
  22. NYX Professional Makeup
    • Known for: High-pigment eyeshadow palettes, bold lip colors, and innovative formulas.
    • Must-try: NYX Professional Makeup Soft Matte Lip Cream
    • 👉 Shop NYX on: Amazon | Walmart | NYX Official Website
  23. Revlon
    • Known for: Classic lipsticks, vibrant nail polishes, and versatile foundations.
    • Must-try: Revlon Super Lustrous Lipstick
    • 👉 Shop Revlon on: Amazon | Walmart | Revlon Official Website
  24. Milani Cosmetics
    • Known for: High-quality formulas, inclusive shades, and trend-setting products.
    • Must-try: Milani Cosmetics Conceal + Perfect 2-in-1 Foundation & Concealer
    • 👉 Shop Milani on: Amazon | Walmart | Milani Official Website
  25. Wet n Wild
    • Known for: Affordable prices, vibrant colors, and long-lasting formulas.
    • Must-try: Wet n Wild Photo Focus Foundation
    • 👉 Shop Wet n Wild on: Amazon | [

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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